• THE STATE OF THE DOMAIN NAME INDUSTRY
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      THE STATE OF THE DOMAIN NAME INDUSTRY

      The state of the domain name industry through a variety of statiscal and analytical research. Verisign provides this briefing to highlight important trends in domain name registratios, including jey performance indicators and growth opportunities, to industry analysts, media and businesses.
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      The state of the domain name industry through a variety of statiscal and analytical research. Verisign provides this briefing to highlight important trends in domain name registratios, including jey performance indicators and growth opportunities, to industry analysts, media and businesses.

      Executive Summary

      The second quarter of 2017 closed with approximately 331.9 million domain name registrations across all top-level domains (TLDs), an increase of approximately 1.3 million domain name registrations, or 0.4 percent over the first quarter of 2017.1,2 Domain name registrations have grown by 6.7 million, or 2.1 percent, year over year.1,2 Total country-code TLD (ccTLD) domain name registrations were approximately 144.2 million, a 0.8 percent increase over the first quarter of 2017, and a 2.6 percent increase year over year.1,2 The .com and .net TLDs had a combined total of approximately 144.3 million domain name registrations in the domain name base3 in the second quarter of 2017. This represents a 0.8 percent increase year over year. As of June 30, 2017, the .com domain name base totaled 129.2 million domain name registrations, while the .net domain name base totaled 15.1 million domain name registrations. New .com and .net domain name registrations totaled 9.2 million during the second quarter of 2017.

      In the second quarter of 2016, new .com and .net domain name registrations totaled 8.6 million.

      TOP 10 largest TLDs by number of reported domain names

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      Growth of .com and .net domain names redirecting to popular global social media and e-commerce sites compared to Q2 2016.5

      • 11% ETSY
      • 14% TWITTER
      • 18% FACEBOOK
      • 28% YOUTUBE
      • 71% INSTAGRAM
      • 18% LINKEDIN

      Largest ccTLDs by number of reported domain names

      Total ccTLD domain name registrations were approximately 144.2 million in the second quarter of 2017, with an increase of 1.1 million domain name registrations, or a 0.8 percent increase compared to the first quarter of 2017

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      TOP 10 Trending keywords in .COM and .NET in  Q2 2017

      This chart represents the top 10 trending keywords registered in English in .com and .net domain name registrations for the second quarter of 2017 and reflects the keywords in .COM and .NET domain name registrations with the highest percentage of registration growth relative to the preceding quarter.

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      NEW gTLDs as percentage of total TLDs

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      As of June 30, 2017, new gTLDs (ngTLD) totaled 24.3 million domain name registrations, which represents 7.3 percent of total domain name registrations. The top 10 ngTLDs represented 61.5 percent of all ngTLD domain name registrations. The following charts show ngTLD domain name registrations as a percentage of overall TLD domain name registrations, and also the top 10 ngTLDs as a percentage of all ngTLD domain name registrations for the second quarter of 2017.

      GEOGRAPHICAL NEW gTLDs AS PERCENTAGE OF TOTAL CORRESPONDING GEOGRAPHICAL gTLDs

      As of June 30, 2017, there were 37 ngTLDs delegated that meet the following criteria: 1) has a geographical focus and 2) has more than 1,000 domain name registrations since entering general availability (GA).

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